THE WAY TODAYS CONSUMERS THINK, BEHAVE AND INTERACT WITH BRANDS IS CONTINUOUSLY EVOLVING AND THE WAY WE ALL DO BUSINESS IS CHANGING TOO.

Tonic exists to help its clients explore, understand, control and drive this change.

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HOW WE DO IT

Ongoing insight communities

Our bespoke online communities belong to you. Each one is woven into your business, uniquely tailored to your needs and the way your company makes decisions.

Our communities are born out of our expertise in research, and supported by cutting-edge technology.

Creatively crafted and expertly moderated research is executed and delivered when you need it.

INPUT TOOLS

Rather than just fire questions at people, we design our research to be as interesting and natural as possible, to reflect real behaviour and help us understand the person and their world at a deeper, more intrinsic level.

SNAKES & LADDERS
Our award-winning, story-telling technique for understanding the decisions people make along their journeys
MOMENTS
Real-time mobile research to capture consumers’ behaviours, attitudes, experiences & decision-making in context
PAINTBOX
Multi-media activities that bring consumers, segments, behaviours & situations to life
WE LOVE IDEAS
An iterative & collaborative approach to concept & comms development that inspires the innovation creative processes
TRAFFIC LIGHTS
A range of qual and quant techniques to test and help fine tune those ideas

OUTPUT TOOLS

We work closely with our clients to understand their needs and communicate our insights and recommendations in the most effective and inspiring ways, drawing from our wide range of delivery mechanisms. Including, but not limited to: