The Twist (Blog)

March 26, 2018

What is the first word you think of when you hear the words, “Market Research?” We posed this question to the MRX agencies, innovators and client-side practitioners attending Greenbook’s Insight Innovation Exchange Conference (IIeX) in Amsterdam last month. 


July 7, 2017

Amidst an unsettled global political landscape, brands are increasingly expected to both define and defend their values to consumers.

March 8, 2017

Looking at the Drinks Retailing Awards has historically been like looking at Olympic Gold medal tables: a handful of contenders taking the top accolades. Waitrose, like the States, has historically been the leader in the awards open to multiple retailers (i.e. not inde...

July 13, 2016

Joining 11 excellent candidates proposed for election or re-election onto the AQR Board (Association for Qualitative Research), LRWTonic are delighted to announce that on the 29th of June, Abbey Clemens, a senior director at LRWTonic, was voted onto the board. 

She join...

July 6, 2016

A recent project with a leading electricity supplier in New Zealand couldn’t have come at a more fitting time for me.

The brand approached LRWTonic to explore the home movers journey using our non-directive, regressive storytelling F2F interview technique, Chutes & Ladd...

June 21, 2016

When the CMO comes to the insights team with a time-sensitive crisis or opportunity, what is the response? If the answer is, “we’ll need six weeks for deep insights,” it might be a problem. To meet the needs of any dynamic marketing organization, insights pros must put...

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