November 10, 2015

Being Human was the topic of the AQR Conference this year. As part of this conference, Abbey Clemens from Tonic, led a session about how we can use playing games in qual research to get under the skin of respondents. As a projective technique, it is completely led by t...

September 3, 2015


As TrustPilot reveals the findings from their research into online reviews and the impact they can have on commercial impact (the report claims that they create the potential to generate up to 40% additional revenue per year), I thought it was nigh time to put forward...

August 20, 2015



“I’ve wanted Sky for as long as I can remember,” the young girl said. “As soon as I could afford it after my pay rise, I had to have it.”


I’d forgive you for thinking she ‘loved’ Sky (TV & telecommunications company). It certainly sounds like an unrequited love affai...

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