November 16, 2015

This lively and oh-so-rare chance to hear some of the best behavioral marketers and insight professionals show how they use their skills was a genuinely motivating rallying call for the industry.


The Behavioral Marketing Forum BMF is a new spin-off of the hig...

May 8, 2015

Election night. The one time every 5 or so years that your friends and family begin to have some inkling of what it is you do for a living.


With almost every poll aligning on the evening before, the UK expected a dead heat in the vote share and around 274 seats for the...

March 13, 2015


Daniel Kahneman, the author of ‘Thinking, Fast and Slow’, hates Behavioral Economics.

Kahneman, as a psychologist, is annoyed at the monopoly that economists have built on policy-making – which he points out may be because whilst people are willing to admit their ignor...

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