November 10, 2015

Being Human was the topic of the AQR Conference this year. As part of this conference, Abbey Clemens from Tonic, led a session about how we can use playing games in qual research to get under the skin of respondents. As a projective technique, it is completely led by t...

February 26, 2015


The idea of “innovation” can be elusive and intimidating – what does new really mean? How does brainstorming, doodling, and generating ideas translate into concepts that really change the game and what is the process?


In this piece, I want to share some inspiration fr...

January 15, 2015


Recently the research industry, like many others, has been abuzz with the idea of agile.  In an age of instant gratification, businesses want – and need – answers quicker than ever before. While quant research has largely managed to keep pace, qual research often gets...

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