November 16, 2015

This lively and oh-so-rare chance to hear some of the best behavioral marketers and insight professionals show how they use their skills was a genuinely motivating rallying call for the industry.


The Behavioral Marketing Forum BMF is a new spin-off of the hig...

September 3, 2015


As TrustPilot reveals the findings from their research into online reviews and the impact they can have on commercial impact (the report claims that they create the potential to generate up to 40% additional revenue per year), I thought it was nigh time to put forward...

March 13, 2015


Daniel Kahneman, the author of ‘Thinking, Fast and Slow’, hates Behavioral Economics.

Kahneman, as a psychologist, is annoyed at the monopoly that economists have built on policy-making – which he points out may be because whilst people are willing to admit their ignor...

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