The Twist (Blog)

June 21, 2016

When the CMO comes to the insights team with a time-sensitive crisis or opportunity, what is the response? If the answer is, “we’ll need six weeks for deep insights,” it might be a problem. To meet the needs of any dynamic marketing organization, insights pros must put...

August 20, 2015



“I’ve wanted Sky for as long as I can remember,” the young girl said. “As soon as I could afford it after my pay rise, I had to have it.”


I’d forgive you for thinking she ‘loved’ Sky (TV & telecommunications company). It certainly sounds like an unrequited love affai...

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