June 21, 2016

When the CMO comes to the insights team with a time-sensitive crisis or opportunity, what is the response? If the answer is, “we’ll need six weeks for deep insights,” it might be a problem. To meet the needs of any dynamic marketing organization, insights pros must put...

November 18, 2015

 

Leaving for Paris on Sunday night to head to Esomar Qualitative 2015, I was both pleased to be supporting the city by continuing with my plans, but also somewhat concerned about what it would mean for the event and the tone of the whole experience. We did indeed start...

July 9, 2015

 

UK Managing Director, Anna Dunn, recently sat down with marketing & creative industry website Source LF to talk about one of our main offerings, bespoke online communities! 

 

In Pt. 1, Anna gives an overview of what bespoke online communities are and how...

April 9, 2015

 

As one of the newest members of the Tonic Insight team, Alexi gives some insight into how he is finding his new role as Account Executive...

 

So, what does a typical day in the life of an Account Executive at Tonic Insight look like? Because this agency...

March 26, 2015

 

Gap extends its online community, ‘The Insiders’ to include Japan, after two years of working with Tonic to shape the apparel retailer's strategy in the US and UK.

 

Through the tailored community, we offer Gap invaluable insight into their current and future shoppers b...

October 28, 2014

Life Begins At...

 

Are online communities only for digital natives? We think otherwise. Here at Tonic, we wanted to explore the trials and tribulations of the often overlooked demographic; 40-60 year olds. 

 

We wanted to explore the sensitive and contentious topics of pe...

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