March 26, 2018

What is the first word you think of when you hear the words, “Market Research?” We posed this question to the MRX agencies, innovators and client-side practitioners attending Greenbook’s Insight Innovation Exchange Conference (IIeX) in Amsterdam last month. 


November 18, 2015


Leaving for Paris on Sunday night to head to Esomar Qualitative 2015, I was both pleased to be supporting the city by continuing with my plans, but also somewhat concerned about what it would mean for the event and the tone of the whole experience. We did indeed start...

November 16, 2015

This lively and oh-so-rare chance to hear some of the best behavioral marketers and insight professionals show how they use their skills was a genuinely motivating rallying call for the industry.


The Behavioral Marketing Forum BMF is a new spin-off of the hig...

June 24, 2015

In only its third year, IIeX (or the Insight Innovation Exchange to give it it’s full title) has established itself as the key conference to go to if you are interested in innovation within the world of research. As a regular conference goer it is interesting to contra...

February 19, 2015


Shopper insights – often overlooked in favor of brand insights, have once again become the focus of attention at the annual ‘Executing Shopper Insights Conference’. As you can imagine the shopper & category managers (along with other stakeholders) are again focusing o...

December 1, 2014


Just got back from a fantastic conference put on by New England MRA, and it’s worth shouting about - there was a real energy, air of positivity, and a focus on the business utility of insight. Great job, NEMRA!


Themes for the day were the hot (and often related!) topi...

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