March 26, 2018

What is the first word you think of when you hear the words, “Market Research?” We posed this question to the MRX agencies, innovators and client-side practitioners attending Greenbook’s Insight Innovation Exchange Conference (IIeX) in Amsterdam last month. 


June 21, 2016

When the CMO comes to the insights team with a time-sensitive crisis or opportunity, what is the response? If the answer is, “we’ll need six weeks for deep insights,” it might be a problem. To meet the needs of any dynamic marketing organization, insights pros must put...

November 18, 2015


Leaving for Paris on Sunday night to head to Esomar Qualitative 2015, I was both pleased to be supporting the city by continuing with my plans, but also somewhat concerned about what it would mean for the event and the tone of the whole experience. We did indeed start...

November 5, 2015

Entering the main hall at the start of the conference, I, along with all the other delegates, was greeted by the track Happy by Pharrell Williams. Maybe it was the (not so) subliminal message within the music, or that we were in Orlando, just down the road from Disney...

September 3, 2015


As TrustPilot reveals the findings from their research into online reviews and the impact they can have on commercial impact (the report claims that they create the potential to generate up to 40% additional revenue per year), I thought it was nigh time to put forward...

May 7, 2015

We’re sure those of you who saw the recent research that suggested "companies and agencies have no better an understanding of customers’ journeys than they did in 2011"(1) were as surprised by this finding as we were – they certainly can’t have been speaking to many To...

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