March 13, 2015


Daniel Kahneman, the author of ‘Thinking, Fast and Slow’, hates Behavioral Economics.

Kahneman, as a psychologist, is annoyed at the monopoly that economists have built on policy-making – which he points out may be because whilst people are willing to admit their ignor...

January 25, 2015

 Lost in translation - Not just a Bill Murray movie but also a daily occurrence for travellers, politicians and shop signs alike. It is everywhere, and it seems the more integrated and multicultural the world has become the more examples we see in daily life.


I recentl...

January 22, 2015

One could say that I was raised on projective techniques. When I went to college and chose the market research path - and yes, I actually chose this rather than falling into it like many of my peers - I had a professor who came from a traditional research background th...

December 4, 2014

I was sitting in a research debrief a couple of weeks ago, when one of the senior marketing team made a remark that shocked me. “Consumers wouldn’t say that – they’re not that savvy!”


I was stunned. How could a senior marketer think that, let alone say it out loud? How...

December 1, 2014


Just got back from a fantastic conference put on by New England MRA, and it’s worth shouting about - there was a real energy, air of positivity, and a focus on the business utility of insight. Great job, NEMRA!


Themes for the day were the hot (and often related!) topi...

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