November 10, 2015

Being Human was the topic of the AQR Conference this year. As part of this conference, Abbey Clemens from Tonic, led a session about how we can use playing games in qual research to get under the skin of respondents. As a projective technique, it is completely led by t...

August 20, 2015



“I’ve wanted Sky for as long as I can remember,” the young girl said. “As soon as I could afford it after my pay rise, I had to have it.”


I’d forgive you for thinking she ‘loved’ Sky (TV & telecommunications company). It certainly sounds like an unrequited love affai...

July 9, 2015


UK Managing Director, Anna Dunn, recently sat down with marketing & creative industry website Source LF to talk about one of our main offerings, bespoke online communities! 


In Pt. 1, Anna gives an overview of what bespoke online communities are and how...

March 19, 2015

Today we welcome Sue Laing to our senior management team in the part-time role of Commercial Director!


Sue’s appointment is in response to growth at both our agencies in London and New York and she will work closely with CEO, Nick Priestley to help steer continued...

February 26, 2015


The idea of “innovation” can be elusive and intimidating – what does new really mean? How does brainstorming, doodling, and generating ideas translate into concepts that really change the game and what is the process?


In this piece, I want to share some inspiration fr...

Please reload


27 Provost Street, London N1 7NH

+44 (0) 203 196 2014


300 Park Avenue South, 9th Floor

New York, NY, 10010

+1 (646) 556 9262


1900 Avenue of the Stars,

Los Angeles, California, 90067

+1 (310) 553 0550

©2020 by Tonic