March 26, 2018

What is the first word you think of when you hear the words, “Market Research?” We posed this question to the MRX agencies, innovators and client-side practitioners attending Greenbook’s Insight Innovation Exchange Conference (IIeX) in Amsterdam last month. 

“Data!...

July 9, 2015

 

UK Managing Director, Anna Dunn, recently sat down with marketing & creative industry website Source LF to talk about one of our main offerings, bespoke online communities! 

 

In Pt. 1, Anna gives an overview of what bespoke online communities are and how...

June 24, 2015

In only its third year, IIeX (or the Insight Innovation Exchange to give it it’s full title) has established itself as the key conference to go to if you are interested in innovation within the world of research. As a regular conference goer it is interesting to contra...

March 26, 2015

 

Gap extends its online community, ‘The Insiders’ to include Japan, after two years of working with Tonic to shape the apparel retailer's strategy in the US and UK.

 

Through the tailored community, we offer Gap invaluable insight into their current and future shoppers b...

February 26, 2015

 

The idea of “innovation” can be elusive and intimidating – what does new really mean? How does brainstorming, doodling, and generating ideas translate into concepts that really change the game and what is the process?

 

In this piece, I want to share some inspiration fr...

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