March 26, 2018

What is the first word you think of when you hear the words, “Market Research?” We posed this question to the MRX agencies, innovators and client-side practitioners attending Greenbook’s Insight Innovation Exchange Conference (IIeX) in Amsterdam last month. 

“Data!...

June 21, 2016

When the CMO comes to the insights team with a time-sensitive crisis or opportunity, what is the response? If the answer is, “we’ll need six weeks for deep insights,” it might be a problem. To meet the needs of any dynamic marketing organization, insights pros must put...

November 18, 2015

 

Leaving for Paris on Sunday night to head to Esomar Qualitative 2015, I was both pleased to be supporting the city by continuing with my plans, but also somewhat concerned about what it would mean for the event and the tone of the whole experience. We did indeed start...

November 5, 2015

Entering the main hall at the start of the conference, I, along with all the other delegates, was greeted by the track Happy by Pharrell Williams. Maybe it was the (not so) subliminal message within the music, or that we were in Orlando, just down the road from Disney...

July 9, 2015

 

UK Managing Director, Anna Dunn, recently sat down with marketing & creative industry website Source LF to talk about one of our main offerings, bespoke online communities! 

 

In Pt. 1, Anna gives an overview of what bespoke online communities are and how...

June 24, 2015

In only its third year, IIeX (or the Insight Innovation Exchange to give it it’s full title) has established itself as the key conference to go to if you are interested in innovation within the world of research. As a regular conference goer it is interesting to contra...

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