March 26, 2018

What is the first word you think of when you hear the words, “Market Research?” We posed this question to the MRX agencies, innovators and client-side practitioners attending Greenbook’s Insight Innovation Exchange Conference (IIeX) in Amsterdam last month. 

“Data!...

November 5, 2015

Entering the main hall at the start of the conference, I, along with all the other delegates, was greeted by the track Happy by Pharrell Williams. Maybe it was the (not so) subliminal message within the music, or that we were in Orlando, just down the road from Disney...

July 9, 2015

 

UK Managing Director, Anna Dunn, recently sat down with marketing & creative industry website Source LF to talk about one of our main offerings, bespoke online communities! 

 

In Pt. 1, Anna gives an overview of what bespoke online communities are and how...

April 9, 2015

 

As one of the newest members of the Tonic Insight team, Alexi gives some insight into how he is finding his new role as Account Executive...

 

So, what does a typical day in the life of an Account Executive at Tonic Insight look like? Because this agency...

March 26, 2015

 

Gap extends its online community, ‘The Insiders’ to include Japan, after two years of working with Tonic to shape the apparel retailer's strategy in the US and UK.

 

Through the tailored community, we offer Gap invaluable insight into their current and future shoppers b...

February 6, 2015

 

We are proud to work with the best and most innovative companies in the world today. They span from multi-national banks and global corporations to local retailers and non-profit organizations.

What we find invigorating, is our clients desire to always understand at a...

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