March 8, 2017

Looking at the Drinks Retailing Awards has historically been like looking at Olympic Gold medal tables: a handful of contenders taking the top accolades. Waitrose, like the States, has historically been the leader in the awards open to multiple retailers (i.e. not inde...

February 19, 2015

 

Shopper insights – often overlooked in favor of brand insights, have once again become the focus of attention at the annual ‘Executing Shopper Insights Conference’. As you can imagine the shopper & category managers (along with other stakeholders) are again focusing o...

December 4, 2014

I was sitting in a research debrief a couple of weeks ago, when one of the senior marketing team made a remark that shocked me. “Consumers wouldn’t say that – they’re not that savvy!”

 

I was stunned. How could a senior marketer think that, let alone say it out loud? How...

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