December 18, 2014

What a year 2014 has been! As it draws to an end I find myself looking back at so many highlights and accomplishments. It was only this time last year that we were gearing up to announce the launch of Tonic (formed by the merger of Spring and Tuned In) and yet now the...

December 11, 2014


Tonic Insight is delighted to be honored by MRS as one of the top 20 fastest growing agencies of 2013!


The MRS UK Research & Insight Industry League Table identifies and ranks the industry’s largest agencies according to their UK-based turnover and year-on-year growth...

December 5, 2014


Something I’ve been thinking about a lot recently is engagement.  That can mean lots of things but the more I think about it, the more important it seems to be.  To me, engagement is not just a measure of how interested someone is in something, or how enjoyable they f...

December 4, 2014

I was sitting in a research debrief a couple of weeks ago, when one of the senior marketing team made a remark that shocked me. “Consumers wouldn’t say that – they’re not that savvy!”


I was stunned. How could a senior marketer think that, let alone say it out loud? How...

December 1, 2014


Just got back from a fantastic conference put on by New England MRA, and it’s worth shouting about - there was a real energy, air of positivity, and a focus on the business utility of insight. Great job, NEMRA!


Themes for the day were the hot (and often related!) topi...

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