January 29, 2015

There are many reasons why we love birthdays. We love them for the cake, we love them for the gifts, some of us even love them for the inevitable family gatherings. But if you are like us, you love birthdays because it gives you a chance to reflect and celebrate what h...

January 25, 2015

 Lost in translation - Not just a Bill Murray movie but also a daily occurrence for travellers, politicians and shop signs alike. It is everywhere, and it seems the more integrated and multicultural the world has become the more examples we see in daily life.


I recentl...

January 22, 2015

One could say that I was raised on projective techniques. When I went to college and chose the market research path - and yes, I actually chose this rather than falling into it like many of my peers - I had a professor who came from a traditional research background th...

January 15, 2015


Recently the research industry, like many others, has been abuzz with the idea of agile.  In an age of instant gratification, businesses want – and need – answers quicker than ever before. While quant research has largely managed to keep pace, qual research often gets...

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