November 18, 2015


Leaving for Paris on Sunday night to head to Esomar Qualitative 2015, I was both pleased to be supporting the city by continuing with my plans, but also somewhat concerned about what it would mean for the event and the tone of the whole experience. We did indeed start...

November 16, 2015

This lively and oh-so-rare chance to hear some of the best behavioral marketers and insight professionals show how they use their skills was a genuinely motivating rallying call for the industry.


The Behavioral Marketing Forum BMF is a new spin-off of the hig...

November 10, 2015

Being Human was the topic of the AQR Conference this year. As part of this conference, Abbey Clemens from Tonic, led a session about how we can use playing games in qual research to get under the skin of respondents. As a projective technique, it is completely led by t...

November 5, 2015

Entering the main hall at the start of the conference, I, along with all the other delegates, was greeted by the track Happy by Pharrell Williams. Maybe it was the (not so) subliminal message within the music, or that we were in Orlando, just down the road from Disney...

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