Gap extends online community!


Gap extends its online community, ‘The Insiders’ to include Japan, after two years of working with Tonic to shape the apparel retailer's strategy in the US and UK.

Through the tailored community, we offer Gap invaluable insight into their current and future shoppers bringing consumers along with them as they make important internal business decisions ranging from brand identity to marketing strategy to developing the online and in-store experience.

"Throughout the last 3 years, our work with Tonic Insight has enabled Gap to make better, faster, and more informed business decisions. With Tonic’s crucial partnership, we’ve been able to build meaningful and lasting relationships with our customers globally by better understanding their preferences, attitudes, and what inspires and motivates them. We’ve also had the opportunity to co-create new ideas to drive revenue and exceed our company goals.”

(Meera Khandkar, Global Manager, Marketing Strategy & Consumer Insights, Gap)

As an agency that prides itself in approaching challenging markets with confidence and adventure, Tonic’s presence in Japan is the latest step forward for a firm that continues to distinguish itself as anything but ordinary!


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