Virgin Media - The journey continues...

November 6, 2014

 

We are delighted to announce that one of our favorite clients Virgin Media have commissioned us for another Tonic Journeys project. We'll be using our award-winning Snakes & Ladders methodology (Chutes & Ladders for our friends state-side) to explore the consumer purchase journey for their core products and services.

 

With the market landscape becoming increasingly competitive and the consumer journey and myriad of touch-points becoming ever more complex, now is the perfect time for us to help Virgin Media deliver the best value to their customers thorough the most compelling propositions and marketing strategies.

 

For an overview of Snakes & Ladders, click here or get in touch to learn more.

 

Here's what our wonderful client Natasha Oram, Director of Acquisition Marketing at Virgin Media, had to say about our last project:

 

“The research conducted in 2012 played a critical role in shaping our understanding of the market and our consumer. The insights from the research have had far-reaching effects, with key impacts on marketing communications and strategy as well as our sales channel approach.”

 

Virgin Media… the journey continues…

 

 

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